Amidst the tech boom fuelled by advancements in Artificial Intelligence, product management undergoes a crucial shift towards integrating technological advancements and consumer insights. As professionals pivot towards strategic planning and outcome-focused approaches, the role of product manager emerges as highly coveted in today’s landscape.To thrive in such a dynamic role, one needs to have a robust skillset, which can help them to adapt and manage effectively. To prepare individuals in this growing field, ISB Online has launched the Professional Certificate in Product Management, which provides comprehensive training with top industry trends, cutting-edge modules on application of AI and GenAI in product management, live masterclass on Generative AI in product management and practical insights and tools essential for success in the ever-evolving landscape of product management.Programme Highlights
- The 28-week online (4 to 6 hours/week) programme enables professionals to steer organisations on the right path, direct the decision-making process and adapt to consumer needs. It offers a structured approach to managing the complete product lifecycle.
- The programme will teach participants competition analysis, product road-mapping, prototyping, A/B testing, competition analysis and more. They will understand how to ideate, test, and launch products that meet the requirements of the consumers from the globally renowned ISB faculty.
- Participants will dive into AI and Generative AI’s impact on product management, boosting decisions, speeding up development, and refining user experiences via a live masterclass with an industry expert. They will explore various GenAI models and applications in market research, roadmaps, user experience, ethical considerations and more.
- According to ISB Online, participants will also learn from product managers from Meta, Microsoft, Flipkart, Swiggy and Paytm through 5 hands-on projects, 14 masterclasses, and 12 essential tools in product management tools like Asana, Notion, Figma, Miro, SQL, Mix panel, Balsamiq, Google Analytics, JIRA, VWO, Survey Monkey and Google Forms. There will be 4 live masterclasses on application of AI and GenAI in product management, new product development, product marketing, GTM, and market research.
- Their learning trajectory will also be supplemented by 30 assignments and quizzes, 40+ case studies , discussion boards and self-study activities , 11 live doubt-solving sessions with programme leaders.
- Students will gain the ISB Online Alumni status, and get to learn and network with a diverse pool of peers while gaining cross-functional knowledge.
By the end of the programme, students will be able to make the most of the following takeaways:
- Develop a product mindset to bring necessary products or services to the market.
- They will be able to measure product performance and do competition analysis.
- Professionals will be able to think creatively and devise solutions and frameworks for conceptualising, marketing and selling a product.
- Through several product management techniques, they will be able to assess product roadmapping, prototyping decisions and data analysis.
- They will be able to outline a plan to develop a competitive scalable product using vital product development strategies and frameworks.
Why ISB Online?Accredited by three global accreditation bodies – EQUIS, AACSB and AMBA, ISB is ranked as the #1 business school in India, #5 in Asia, #27 Globally, according to the Financial Times Global Ranking 2025, ISB Online brings unparalleled expertise to the digital transformation domain. Upon successfully completing the programme with a minimum 70% score, learners will be awarded a certificate from ISB Online and gain the prestigious ISB Online Alumni Status, which includes networking opportunities, online and offline events and more.Being a product manager is a rewarding experience that gives professionals opportunities for growth and innovation, leading to a visible impact in the corporate world. Pursuing product management from a reputed institute like ISB Online will equip students with a blend of creativity, strategic thinking and leadership that will empower them to accelerate their careers towards newer destinations. Here is what you need to know before enrolling in the programme● Eligibility: Any graduate/ Diploma holder● Fees: INR 2,55,500+GST● Duration: 28 weeks online (4-6 hours/week)To know more about this programme, click here. Disclaimer: This article has been produced on behalf of Erulearning by Times Internet’s Spotlight team.
