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Ishan had been a TOI+ subscriber for eight months when he discovered he’d been doing it all wrong. Every morning, the Mumbai-based consultant would open the app on his phone during his commute, read half an article, then have to search for it again on his laptop at work, only to be greeted by a login screen. Again. “I thought this was just how it worked,” he laughs now. “I was making things harder for myself, and I didn’t realise it.” The problem? During the signup process, he had forgotten to connect his Google account. This small checkbox is often overlooked by subscribers, but as Ishan and thousands of others have discovered, it can make the difference between using TOI+ and getting the most out of it.What he didn’t realise is that the subscription he was paying for was essentially running on two separate tracks. His payment and access credentials were working fine, but all the smart features designed to personalise his experience, sync his activity, and simplify his daily reading routine were sitting dormant. The app couldn’t remember where he’d left off because his phone and laptop were technically talking to two different versions of his account. His reading history wasn’t building a profile because there was no continuous thread to follow. It wasn’t that these features didn’t exist; they just needed a bridge to function properly. That bridge, it turns out, is something most of us already use dozens of times a day: our Google login.Here are five reasons why subscribers who’ve made the switch say it’s worth the two minutes it takes to set up.1. Your reading continues on all screensDuring your morning commute, start an article on your phone, finish it on your desktop during lunch, and then read a related article on your tablet before bed. Regardless of the device you’re using, TOI+ remembers exactly where you left off on each story thanks to Google account linking. Avoid losing track of that half-read investigation by scrolling through sections, or worse, starting over because you can’t find where you left off. In the background, your progress automatically syncs. This one feature removes the most significant barrier to digital reading for readers who take in news in spurts throughout the day, which is a reality for the majority of us. 2. Password fatigue is overHow many times have you clicked on a news app’s ‘Forgot Password’ button? The login credentials you use to access Gmail, Drive, and YouTube are the same ones you actually remember when your TOI+ account links to Google. No need to mentally store a separate password, no need to wait for verification emails that might or might not arrive, and no need to catch up on overnight news at 6 AM when sessions have expired. By using Google’s authentication system, you also get access to its security infrastructure, which includes features such as two-factor authentication, encrypted sessions, and covert, undetectable background breach monitoring.3. The algorithm learns youTOI+’s recommendation engine can only customise your feed once it comprehends what you read, which calls for a regular reading profile as opposed to intermittent sessions across multiple devices. Your preference for in-depth analysis over short headlines, your interest in economic policy, and the fact that you frequently ignore entertainment news but never miss tech coverage are just a few of the trends the platform starts to detect after connecting your account. Homepage evolves over the course of weeks and months, transitioning from a generic news feed to something more akin to a carefully curated briefing. Although no algorithm is flawless, it is far more helpful than the disorganised suggestions that unlinked accounts receive. 4. Engage with content without the extra stepsWith just one click, you can bookmark articles, comment on stories, and share content thanks to Google account linking, which offers immediate engagement without the need for extra verification procedures or re-authentication. For regular readers who save, share, and discuss content, the time savings add up quickly.5. Never lose access to what you’re paying forInstant access is guaranteed when you link your Google account to your TOI+ account, even if you misplace or replace your device. It provides fast, dependable access to your paid content at any time, removing password headaches and recovery delays.For Ishan, linking his Google account was a revelation that took less than a minute but transformed eight months of frustration. Now, when he opens TOI+ on his phone during his morning commute and switches to his laptop at work, the article is waiting for him, no searching, no logging in again, no starting over. Creating a smooth, safe, and customised reading experience is the goal of connecting your TOI+ account with Google, not just convenience. Every feature, from seamless cross-device access to simple login, more intelligent suggestions, and immediate interaction, strives to make premium journalism more approachable. Google account linking guarantees that your subscription functions as seamlessly as you read, simple, safe, and always in sync, whether you’re catching up on news during your commute or flipping between screens.Disclaimer: This article has been produced on behalf of TOI+ by the Times Internet Spotlight team.
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