How ISB Online’s Product Management Programme is helping modern managers integrate AI and GenAI into work routines


How ISB Online’s Product Management Programme is helping modern managers integrate AI and GenAI into work routines

Artificial Intelligence is no longer a trend, it’s part of everyday life, from voice assistants to facial recognition. In product management, AI powers innovation, seamless user experiences, and rapid data analysis. It helps product managers overcome challenges in market research, inefficiencies, and prototyping delays. According to McKinsey report1, Generative AI accelerated product time to market by 5 percent, thus improving product managers’ productivity by 40 percent, and uplifted employee experience by 100 percent. Therefore, product managers should be equipped with AI and the revolution it is heralding.Aspiring product managers or even established ones, should explore a programme that combines product management skills with a deep understanding of AI and GenAI. ISB Online’s Product Management Programme has been designed to bridge the skills gap in AI-powered product development, as it equips candidates with a holistic toolkit for navigating and excelling in today’s technology-driven world.What makes ISB Online’s Product Management Programme outstanding?The programme stands out for the following reasons:

  • AI-Powered product management: Candidates will have the opportunity to explore Generative AI models and architecture like GANs, Generative AI for market research and product roadmaps, productivity, data analytics, customer engagement, user experience, applications, use cases and ethical considerations.
  • Expert-led live masterclasses: The seven masterclasses offer insights from top product managers at leading Indian startups such as Flipkart, Swiggy, and Paytm.
  • Access to essential PM toolkit: Master industry-leading product management tools, including AI-powered analytics platforms and agile development software. Candidates will work with tools like Asana, Figma, SQL, etc. to develop efficient, high-quality products.
  • Hands-on projects: Candidates can tackle real-world challenges by creating product roadmaps, enhancing analytics, and turning user research into actionable product designs.
  • Networking opportunities: The ISB Online Network will help candidates connect with experienced professionals, share insights, and build relationships with like-minded peers and industry experts.
  • In-depth case studies: Detailed case studies from companies like Airbnb, Monday.com, LinkedIn, Tinder, etc. are provided to help candidates understand their product management strategies.

What are the outcomes of ISB Online’s Product Management Programme?

  • With the completion of this programme, candidates will develop a sharp product mindset, which is needed to bring operational products (or services) to market
  • Candidates will be able to use AI to define the problem, find solutions, map the customer journey, and articulate user personas
  • Candidates will analyse AI strategies and frameworks for developing, marketing, and selling a product
  • Candidates will evaluate product road mapping and prototyping decisions using various product management techniques and practices
  • Candidates will outline a plan to create a competitive scalable product using key product development strategies and frameworks

What are the advantages of the ISB Online Network?

  • Candidates will get access to newsletters with the latest updates
  • They can take advantage of networking opportunities via the helpful ISB Online Network Group on LinkedIn
  • Candidates will get exclusive invitations to online and offline events like webinars, conferences, and masterclasses, amongst others
  • Candidates will be able to upgrade to ISB Online Alumni status by completing 100+ learning hours

Who is the programme for?

  • Individuals who are looking to change their existing field to that of Product Management, and are looking to strengthen their foundations so that they start strong in this career
  • Mid and senior-level managers who want to manage new and mature products using AI, from conception to execution and measure performance to drive profitability
  • Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision-making and planning

What are the programme details?Eligibility: Any Graduate/Diploma HolderDuration: 16 Weeks | 4-6 Hours a WeekProgramme starts on: September 30, 2025Programme fees*: INR 1,59,900 + GST (currently @ 18%) will be charged extra on these components. Instalment payment options are available. For detailed information on instalment payments and other details, check the programme page. References –

  1. https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/how-generative-ai-could-accelerate-software-product-time-to-market

Disclaimer: This article has been produced on behalf of Emeritus by Times Internet’s Spotlight team.





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